Both in the early discovery and the creative process. It’s essential for setting the tone and emotion, and it makes up nearly 50% of the final deliverables. So, getting this right is vital to us.
Our clients often have specific ideas about the emotion they want to evoke, and music is pivotal in achieving that. It’s incredibly useful to quickly assemble demos in the early stages with the client, showcasing different versions of the same track or creating various moods from the same piece of music.
Typically, we use a composer for most of our projects, but the fast-paced environment of the creative media industry presents a challenge with bespoke music due to long lead times. Ordinary stock music is too limiting because it lacks flexibility.
Using Filmstro solved this issue for us in multiple ways. Firstly, it empowered our creatives, producers, and editors to take control of the musical aspect of their projects. The platform saved us significant time by eliminating the need for extensive briefing and feedback rounds with composers. Additionally, we avoided the fees and rights renewals typically associated with hiring composers, and there was no need to bring in music supervisors as intermediaries between our team and the composers.
Filmstro’s tools allowed us to customize music without needing any musical experience, giving our team a creative edge while saving time and reducing expensive audio post-production hours. It also enabled us to create unique sonic branding and soundtracks tailored to each project’s needs.
For instance, when producing my podcast ‘Entrepreneurs in the Wild,’ Filmstro’s adaptive music library was a game-changer. It enabled us to swiftly create the perfect musical backdrop, enhancing the overall quality and emotional impact of each episode.”
Ian Milner | iris worldwide | Chairman
Filmstro trusts you to know what’s best for your story. Take control by altering the power, momentum and depth sliders – and get a sense of how your videos could benefit from a bespoke track, matched to the emotional peaks in your content.
Give it a try! Click the play button and move the sliders…
With Filmstro you can literally SEE what the music is doing throughout your edit. No more chopping up audio in your NLE and time-consuming guess-work! Just choose a track, add your video, and then customize the music to fit your edit perfectly by changing the three main building blocks of music: Momentum, Depth and Power.
Using Filmstro is child’s play. The results are like using a composer!
Check out this 1-minute Demo to see the power of Filmstro in action. Using an awesome Star Wars fan film as an edit, see real-time changes to a cinematic royalty free music underscore to perfectly match the music to the visuals. Saving a ton of time and money!
