Artificial Intelligence (AI) is transforming almost every industry, and film and television are no exception. The world continues to move towards a more digital future, AI’s influence on filmmaking and consumption is poised to grow. According to Grand View Research, the entertainment and media AI market is expected to grow at a CAGR of over […]

Relying on your creativity isn’t always the easiest road to success, and for every person who makes it there are plenty who don’t. That shouldn’t put you off from aiming high and pursuing your dreams but it’s important to be aware of the challenges that lie ahead. Perhaps that’s why we ought not to begrudge […]

Video is the future, there is no doubt about it. It’s a crucial part of consumers’ lives, not just for their entertainment and leisure, but also for presenting them with useful information about products or services they may be considering.  While people love video, specifically video-focused platforms like YouTube, the question remains whether it’s worth […]

Filmmaking has arguably never been in a stronger position. Fantastic equipment is available at cheaper prices than we have ever seen before, creativity and a desire for interesting content is high, and the digital revolution has made it easier than ever to collaborate with others from around the world.  In short, 2023 is a great […]

Videos are undoubtedly some of the most powerful tools you can use to market your business. Small businesses in particular can use optimised video content - using tools like YouTube - to reach more of their target audience, enhance their brand awareness and increase sales of their products or services. But how do you ensure […]

If you have only watched a handful of movies in your life, there's a good chance you will have been targeted by product placement. Whether that product placement had an impact on you is another thing but many modern films feature some of the planet’s best-known brands. Some films beat you over the head with […]

Creative content is our most valuable asset as filmmakers. After all, original ideas, compelling scripts and dazzling cinematography take time and talent. Unfortunately, hackers know this too and are constantly finding new ways to exploit weaknesses in the supply chain to gain access to this work.  Stolen scripts, blackmail, leaked content – the list of […]

Location, Location: How To Scout The Right Venue For Your Film - Where you choose to set your film has massive implications for the overall feel of the piece, but sourcing a location is easier said than done.  You might be limited on availability to shoot or maybe you’re working with a very tight budget. […]

How To Make Real-World Product Placement Work On YouTube Videos - Thanks to the film and TV industries, product placement is a common form of marketing that gives brands exposure to a wide audience. Product placement has evolved and while it remains in TV shows and movies, social media is its new home. The average […]