The Filmstro Blog

Advice, insight, inspiration and how-to guides from the best and brightest. We want to help you improve your film and video production.

5 Tips for Managing Mental Health in Post-Production 1

5 Tips for Managing Mental Health in Post-Production

The final stretch of any video or film project can be an exhilarating, yet stressful time. As deadlines loom, footage piles up and expectations run high, the post-production stage brings long hours in the editing suite with little time for breaks. It's easy for video editors and content creators to become overwhelmed, risking both their […]

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How Virtual Production is Evolving

The film and television industries have been privy to numerous changes and technological innovations, particularly in recent years. One relatively new concept is gaining traction and opening plenty of doors that, until now, were believed to be closed; we are talking about virtual video production. Virtual production is a filmmaking method that combines virtual and […]

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Understanding Music Content ID and Its Crucial Role in Protecting Your Creative Work

Understanding Music Content ID and Its Crucial Role in Protecting Your Creative Work

As an amateur filmmaker or content creator, you're acutely aware of the vital role music plays in your projects. Music can set the tone, evoke emotions, and elevate the overall impact of your visuals. Yet, using copyrighted music without proper authorization can lead to serious legal consequences. That's where Music Content ID comes into play, […]

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How AI is Impacting the Film Industry 1

How AI is Impacting the Film Industry

Artificial Intelligence (AI) is transforming almost every industry, and film and television are no exception. The world continues to move towards a more digital future, AI’s influence on filmmaking and consumption is poised to grow. According to Grand View Research, the entertainment and media AI market is expected to grow at a CAGR of over […]

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Funding Tips: How Creatives Can Greenlight Their Projects 1

Funding Tips: How Creatives Can Greenlight Their Projects

Relying on your creativity isn’t always the easiest road to success, and for every person who makes it there are plenty who don’t. That shouldn’t put you off from aiming high and pursuing your dreams but it’s important to be aware of the challenges that lie ahead. Perhaps that’s why we ought not to begrudge […]

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Are Paid Video Ads Truly Effective in 2023? 1

Are Paid Video Ads Truly Effective in 2023?

Video is the future, there is no doubt about it. It’s a crucial part of consumers’ lives, not just for their entertainment and leisure, but also for presenting them with useful information about products or services they may be considering.  While people love video, specifically video-focused platforms like YouTube, the question remains whether it’s worth […]

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The Biggest Filmmaking challenges in 2023 1

The Biggest Filmmaking Challenges In 2023

Filmmaking has arguably never been in a stronger position. Fantastic equipment is available at cheaper prices than we have ever seen before, creativity and a desire for interesting content is high, and the digital revolution has made it easier than ever to collaborate with others from around the world.  In short, 2023 is a great […]

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How to Optimise Your YouTube Videos for SEO

How to Optimise Your YouTube Videos for SEO

Videos are undoubtedly some of the most powerful tools you can use to market your business. Small businesses in particular can use optimised video content - using tools like YouTube - to reach more of their target audience, enhance their brand awareness and increase sales of their products or services. But how do you ensure […]

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Can Product Placement Ever be Natural in Film?

Can Product Placement Ever be Natural in Film?

If you have only watched a handful of movies in your life, there's a good chance you will have been targeted by product placement. Whether that product placement had an impact on you is another thing but many modern films feature some of the planet’s best-known brands. Some films beat you over the head with […]

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